Toby Femme Collection PAON
The newest collection of Toby Femme is now out and already changing perceptions on how we define "outerwear" in the region.
Named “PAON” the French word for “peacock,” the majestic bird has always been a symbol of freedom---an ethos embodied in every piece that Saudi fashion designer Hatem Alakeel creates. Toby Femme celebrates the feminine mystic through fashion without limitations. The Toby Femme is no longer confined by her obligatory outerwear, but instead enhanced by it.
The SS16 collection is inspired by the traditional Kimono art embroidery. Minimal accents, such as geometric collars and lines, are inspired by contemporary architecture.
The collection is comprised of ten fresh designs, mostly made of light linen, perfect for the warm summer months. The collection palette is predominately pastels, with baby blue, pink, mustard and beige; reflecting a progressive approach to Khaleeji styling.