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Hatem Alakeel has been hailed a design genius, dubbed the Middle Eastern Tom Ford, crowned THE KING OF THOBES, heralded as Fashion's Man of PEACE & now debuts as FILM MAKER.

Toby by Hatem Alakeel is the brainchild of Saudi Arabian designer & entrepreneur Hatem Alakeel. His designs have embraced the true essence & spirit of fashion and the label has captured the Zeitgeist of our times & catapolted the beloved thobe onto the international fashion radars all over the globe from the onset of this truly innovative & inspiring label on the the Middle Eastern markets.

Toby by Hatem Alakeel is the brainchild of Saudi Arabian designer & entrepreneur Hatem Alakeel. His designs have embraced the true essence & spirit of fashion and the label has captured the Zeitgeist of our times & catapolted the beloved thobe onto the international fashion radars all over the globe from the onset of this truly innovative & inspiring label on the the Middle Eastern markets.

Toby specialises in men's traditional robes and shirts, yet there is nothing traditional about these highly crafted fashion items. While retaining the established feel of the classic thobe, Toby by Hatem Alakeel aims to create highly individual and stunningly tailored lines from the best materials on the international market.

Toby by Hatem Alakeel's exciting approach to traditional wear fuses modern, traditional and international elements with many fun surprises creating his unique signature look which are the hallmarks of the brand which his audience have come to love, expect, await and applaud.

Toby by Hatem Alakeel's clothes are designed without compromise and coupled with Hatem Alakeel's bold design aesthetic, the Toby by Hatem Alakeel Gentleman is rewarded with more than just a fashion label. He is presented with an emporium of fashion, fun, and an unmistakable sense of style.

Toby by Hatem Alakeel represents the true epitome of fashion fusion and the man behind the vision has taken the traditional thobe to newer greater heights.

ABOUT THE DESIGNER

Growing up between Europe, The United States & Saudi Arabia, Hatem Alakeel gained unrivaled fashion experience on an international scale by working with & advising some of the world's most prestigious global brands. Hatem has designed for such global icons as Mattel's Barbie, Evian, Toyota, Fairmont, Rosewood and the Raffles Groups to name just a few.

His singular dynamic aesthetic vision, keen artistic eye for detail & immaculately executed designs have propelled Toby by Hatem Alakeel to the fashion forefront after the resounding success of his first collection's debut at Dubai Fashion Week in 2008.

Jil Sander & Tom Ford have emulated Toby by Hatem Alakeel's creative & innovative East Meets West concept which has become the definitive benchmark for traditional fashion with a modern twist.

Today, Toby by Hatem Alakeel's fashion shows have become much anticipated events by the public & media alike.